reset, revive, and raise your vibe

RITUAl. a way of life.

RITUAL is a slowing down, a turning within, a rebooting of the mind, body, and soul. Let us return to all the rituals that keep us healthy, sane, and enjoying life to the fullest.

At RITUAL, we research, source, and curate, every single detail with one thing in mind: raising your vibration at the cellular level. Your entire experience is designed to help you get your qi flowing, promote positive vibes, and help you to release toxins…so that you may emerge more rested and satiated, with a renewed sense of peace and well-being.

HOTEL RITUAL located at 540 El Paso Street, Jacksonville, Texas, is an escape from the everyday, a place to revive and reset. Wander the grounds, find a tucked away spot to read and enjoy the four on-site water amenities: sauna, jacuzzi, pool, and chakra rain shower or book one of our signature treatment packages, along with private or group yoga and sound bath classes. For even more profound healing, book our transformation package. Your soul will rise from the ashes.

LUNCHEONETTE located at 214 S. Main in downtown Jacksonville, Texas. Breakfast, lunch and brunch is served in a light-filled and energetic space, with the feel of a French café and the spirit of East Texas. Using only the highest quality, organic and locally sourced ingredients to fit a variety of dietary needs. Catering and event services available.

LABORATORIUM + SODA FOUNTAIN OF YOUTH located at 221 S. Main Street in downtown Jacksonville-across the street from the luncheonette- visit our highly curated all-organic collection of holistic skincare, make up and body care, along with over 20 varieties of homemade organic custards, smoothies, cotton candy while you wait, and old time-y soda fountain treats for the kid in all of us!

YOGA + MEDITATION located in our wellness studio at 214 S. Main-above the luncheonette, attend group yoga or sound bath classes or book a private session in our upstairs yoga/meditation studio.

LABYRINTH painted in gold leaf, a classical 7-series labyrinth adorns the wellness studio floor-a metaphor for life’s journey into self and back out again, and an enhancement to any practice, meditation, or a 5-minute break to reboot your mind, body, soul connection.

BAR RITUAL located downtown Jacksonville, Texas, next door to the luncheonette. Open Tuesday -Saturday 8-2pm, for special musical events, and available for booking private events and parties.

RITUAL WONDERLAND GARDENS private tours available when you stay at HOTEL RITUAL. Enjoy a nature walk in the RITUAL herb and flower gardens, learn how to care for free range chickens, and bees. Additional outdoor healing rituals coming soon.

Whitney W. Graham - curator of all things high vibe

UPDATE November 17, 2023:

Main Mansion renovations underway. Estimated completion in Spring 2024. Now booking Carriage House, with private access to all four water amenities. Transform with our NEW! Super Human

Aura Restore package which includes all eleven treatments OR book treatments a la carte. All treatments are performed in room or the wellness studio located at 214 S. Main Street above the luncheonette.

UPDATE May 1, 2023:

HOTEL RITUAL + WELLNESS CENTER reopens carriage house + all four water amenities-sauna, pool, jacuzzi, and chakra rain shower. New! SUPER HUMAN AURA RESTORE treatment package launches after 4 years of R & D, which includes all 11 treatments performed within a 2.5 night stay. These packages are offered at a discounted rate due to the property still being under renovation.

See PACKAGES for more info. In-room a la carte treatments are available upon booking.

UPDATE June 13,2022:

A special note from our fearless leader.

To all our precious RITUAL friends, guests, family, community and supporters who span the globe: your love and prayers are being felt and we thank each and every one of you.

On Sunday, June 12, 2022 around 1pm an inconceivably devastating event occurred.
We lost the historic W. H. Brown home in a fire, a historic architectural treasure of sacred geometry, in Jacksonville, Texas.

To many, you know it as Hotel RITUAL + Wellness Center.

We are so grateful that our guests had departed and our precious staff are safe and sound, along with myself and family. A piece of our heart is gone. We watched as our life’s work went up in flames and turned to ash.

To our guests who had booked a future stay at Hotel RITUAL, our team will be reaching out to you soon. You will also be receiving the full deposit that was charged during the reservation process.

For those who had an opportunity to experience Hotel RITUAL, we truly hope it was an escape from the everyday, a place to revive and reset. Which was my ultimate goal for you. We have been charged with creating spaces in which to heal the mind, body, and soul, and we will not stop.

I keep reminding myself. RITUAL is a slowing down, a turning within, a rebooting of the mind, body, and soul. Let us return to all the rituals that keep us healthy, sane, and enjoying life to the fullest. Take good care of yourselves first. Watch the sunrise, listen to the birds, listen to your higher power always, go with your gut and never ever doubt yourselves.

We believe good things are coming. Stay grounded in Him and let us all hold hands in faith that the best is yet to come.

It will be okay.

We hope to continue to see your beautiful souls at RITUAL Luncheonette, Bar, and yoga studio, located a 214 S. Main Street in Jacksonville, Texas.

Love and light always my angels, thank you for all you have done to make RITUAL what it is: a healing space for all people.

Love, Whitney